Friday, May 3, 2013

Chapter 21 Reflection

Chapter twenty-one: The Theory of Consumer Choice.

The section of this chapter that I found most confusing was how interest rates affect household savings, specifically the part about the income effect inducing Sam to save less.  I think I understand the theory, but I don’t see that happening in real life.  I have never known anyone to say “the interest rate on my savings account just went up, now I don’t have to save as much.”  It is likely that the person would continue to put the same amount in savings, or even more because of the incentive of a higher rate. 
One of the core concepts of the theory of consumer choice is that society faces trade-offs between work and leisure.  Also consumers are limited by budget constraints and what they can actually afford.  An indifference curve shows the consumption bundles that will satisfy a consumer.  The optimum point (where the highest indifference curve meets the budget constraint) is the best combination for the consumer.  Changes in income and in prices can affect the consumer’s choices by shifting their indifference curve.  With an increase in income, the consumer can buy more, so the curve adjusts (shifts to the right) for the increase in options.  On the other hand, if the price of one of the items that constitutes the curve increases, the curve would shift to the left, showing a decrease in options that the consumer can afford.



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